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Featured Work

TRAIL
Identity + Toolkit

The Dog Depot
Social Storytelling Series

Garden Center Campaign
Visual Merchandising

From strategies to deliverables,
this is the workflow behind my projects.
How I work
I keep things simple: clarify the goal, build a repeatable system, then ship polished assets you can actually use.


1.Align
We define the audience, message, constraints, and what “success” looks like.

2. Design the system
I set the rules—type, color, layout, and reusable components—so everything stays consistent.

3. Produce + Polish
I create the full set of deliverables, export-ready, with variations sized for real-world use.

4. Deliver + Iterate
You get organized files, quick usage notes, and a tight revision loop to finalize fast.
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