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Clear thinking.

Distinctive design.

Brand Designer & Visual Strategist

I turn ideas into identities, campaigns, and experiences that connect with people.

Selected work

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TRAIL

A system for consistent messaging across youth support programs.

A visual identity and communication system for a youth transition program.

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The Dog Depot

Short-form content designed to humanize the brand.

A video series finding warmth and personality in everyday retail moments.

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Garden Center Campaign

In-store signage and layouts built to increase seasonal sales.

Seasonal retail communication built around shoppers’ outdoor projects.

Design starts with people.

I'm René, a visual storyteller working across brand strategy, design, and photography.

 

My background in psychology and behavioral health shapes how I see the world: how people think, how environments influence behavior, and how visual communication shapes perception.

 

I bring that perspective to identity systems, campaigns, retail spaces, and the images I make.

  • Instagram

© 2026 René Rentería

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