top of page
Logo Redesign.png

René
Rentería

Brand Designer & Visual Strategist

I help brands turn scattered ideas into clear, strategic visual identities.

Brand systems • Visual merchandising • Campaign design • Editorial • Photography

Untitled.png

Featured Work

TRAIL 9.png

TRAIL

A system for consistent messaging across youth support programs.

Brand Identity + Communication Toolkit

View More
IMG_3174.heic

The Dog Depot

Short-form content designed to humanize the brand.

Social Storytelling Campaign

View More
Untitled design.png

Garden Center Campaign

In-store signage and layouts built to increase seasonal sales.

Retail Visual Merchandising Strategy

View More

My work focuses on building visual systems that keep brands clear and consistent across campaigns, retail spaces, and digital content.

What I do

​CAMPAIGN DESIGN

Cohesive visual systems across print, social, and physical environments.

Templates • ads • flyers • social assets

From strategies to deliverables,
this is the workflow behind my projects. 

How I work

I start by clarifying the goal, then design a visual system that keeps everything consistent across campaigns, content, and environments.

Geometric Bronze Cubes

1.Align

We define the audience, message, constraints, and what “success” looks like.

Abstract Shapes Design

2. Design the system

I set the rules—type, color, layout, and reusable components—so everything stays consistent.

Polished Metal Surface

3. Produce + Polish

I create the full set of deliverables, export-ready, with variations sized for real-world use.

Abstract Color Reflections

4. Deliver + Iterate

You get organized files, quick usage notes, and a tight revision loop to finalize fast.

  • Instagram

© 2026 René Rentería

bottom of page